I blog therefore I am - but who am I?
By Lisa Gerard-Sharp
Blogging is billed as the Promised Land for practitioners and publishers alike, but have you ever stopped to wonder why you’re doing it and what that makes you?
The Charlatans: It’s bold, it’s brazen, it’s beautifully simple. As in: “My beautiful girlfriend and I are travelling the world for a year and need sponsorship in each beautiful place for our new blog.” (Subtext: we’re Californian freeloaders and you’re Capitalist suckers).
The Ranters and Ruminators: In another life we’d be on happy pills, trashing hotel rooms or marrying for the fifth time at 87. But as fearful, fanciful writers we rant and ruminate. (Subtext: it’s who we are and what we do best. Don’t hold it against us).
The Desperadoes: At the pointy end of a career or adrift in the pointless middle, the maudlin writer has a Eureka moment: I must employ myself, look busy – build a blog. (Subtext: Be a `50 Shades of Grey’ comeback kid. No receding hairline need spell a receding career).
The Confessional Columnists: My Editor doesn’t understand me. I barely understand myself. (Subtext: not so much me in 140 characters, but me as 140 characters).
The Recyclers: My back catalogue is bulging so let me tell you what I did on my school trip. (Subtext: here’s some more random copy. That piece on Penang that never saw the light of day. Beirut before the bombings. Top Ten Paris Love-Nests for Lonely Vegans).
The Micro-Publishers: We’re professionals, in it for the money. My word is not my bond but my brand. My multiple brands beget multi-hued babies from around the globe. Please be my Pay-Pal, not my pal. (Subtext: if print journalism is so poorly-paid, what do you expect?).
The Guns for hire: No pitching, no faffing about page views, just commissioned copy. (Subtext: choose the right tourist board and it’s as creative as any other copy).
The Fact-finders `Now, what I want is Facts. Teach these boys and girls nothing but Facts’. Dickens’ Mr Gradgrind would love the current crop of travel lists and transport blogs. (Subtext: passionless, yes, but it’s only how-to-cross-Venice-by-ferry).
The Selfies: `Je blog donc je suis’ – Descartes may have been more profound but could he deliver a Top Ten list as a Cartesian meditation? And did he look sexy in a wetsuit?
No Guild members were knowingly named, shamed or maimed in the making of this piece. Temperamentally, Lisa Gerard-Sharp admits to being a `Ranter and Ruminator’ (and `Recycler’ on occasions) but is also a `Gun for Hire’.
Stop Press: Our annual Gala Awards Dinner was held as usual on the eve of World Travel Market, sponsored by Belgium - Brussels & Wallonia who have just published a video of the highlights.
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