Advertising
The BGTW carries advertising on its website and in the yearbook.
All advertising is organised and sold by our Advertising Manager
Maggie McPhee
E.
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T. 020-7586 2162
M. 07738-377 444
Please consult with our advertising manager before paying for advertising through our online shop
There are three ways to advertise to our readership of travel publishers, editors, producers, presenters, writers, photographers, PRs, travel industry professionals and tourism officials...
- Display Advertising on this website
- Enhanced Profile in our Contact Book on this website
- Display Advertising, Logos & Lineage in our yearbook
1) Display Advertising on this website
We have two advertising locations on each page of this website - a vertical slot in the left hand panel, and a horizontal slot in the footer. Any number of ads can be displayed by rotation. The slots are designed for large 'Skyscraper' and 'Leaderboard' ad formats, but they will also take the smaller-sized variants:
- Vertical Skyscraper 160 x 600 pixels or 120 x 600 pixels.
- Horizontal Leaderboard 728 x 90 pixels or 468 x 60 pixels.
Clearly the larger sizes make better use of those spaces and prices are based on ad location, not size (IE both sizes are the same price).
We can display most standard advertising image types - jpeg, bmp, gif, Flash, etc - and are happy to take animated ads as long as the animation is not too rapid or flashy.
We can also take third party ad code for those sizes (eg google adsense and Amazon affiliate code).
Ads are sold in units of 10,000 impressions (views) and priced by type (ie vertical or horizontal slots) and location in the website. There are three 'regions'..
- Home Page (only)
- Public Pages (all the public pages except for the Home Page and the RSS page)
- Private Pages (all the pages viewed by members only and registered visitors)
Advertisers can buy ad units in any one, two or three of those regions.
Skyscraper (vertical) Ad Rates (ex VAT)
|
| |
Homepage (+£30) |
Public Pages |
Private Pages (-£20) |
| 10,000 Impressions |
£150 |
£120 |
£100 |
| Leaderboard (horizontal) Ad Rates (ex VAT) |
| |
Homepage (+£25) |
Public Pages |
Private Pages (-£10) |
| 10,000 Impressions |
£120 |
£95 |
£85 |
15% discount on orders over 50,000
25% discount of orders over 100,000
(Please ask the Advertising Manager for a coupon code to activate discount.)
2) Enhanced Profile in our Contact Book on this website
Individual profiles (records) in our Contacts Book (online database) can be enhanced to include a logo, up to 2 images and up to 300 words of text. The enhancement is in place for one year and during that time can be updated once at no further cost. Further updates are chargeable.
| Enhanced Profile (ex VAT) |
| Enhance an existing profile (inc 1 update) |
£85 |
| Update |
£40 |
3) Display Advertising, Logos & Lineage in our yearbook
Our yearbook, published each year in February, is an ever-popular advertising platform with PR companies, travel companies and tourism organisations.
You can buy display advertising in a range of locations including the inside covers and bookmark. You can place your logo in the listings section and buy 25-word lineage to go with your listing.
| Yearbook Display Ad Rates (ex VAT) |
| |
2008 Rate |
Prompt Pay Rate |
| Outside Back Cover |
£1430 |
£1365 |
| Inside Front Cover |
£1400 |
£1335 |
| Inside Back Cover |
£1370 |
£1305 |
| Full Page Colour |
£940 |
£890 |
| Full Page Mono |
£840 |
£790 |
| 1/2 Page Colour |
£545 |
£525 |
| 1/2 Page Mono |
£495 |
£475 |
| 1/3 Page Colour |
£395 |
£375 |
| 1/3 Page Mono |
£355 |
£335 |
| 1/4 Page Colour |
£325 |
£305 |
| 1/4 Page Mono |
£295 |
£275 |
| Bookmark |
£1530 |
£1465 |
| Bookmark (1 side) |
£805 |
£755 |
| Special Offer - Tourist Office & Travel Trade Listings Section Only |
| 2/3 Page Colour |
£430 |
£410 |
| 2/3 Page Mono |
£390 |
£370 |
| Other Yearbook Listings Rates |
| Colour Logo |
£100 |
| B/W Logo |
£90 |
| Lineage (25-words. Tour Operators only) |
£49 |
NB. All Prices are ex-VAT |