In a culture that, despite the crisis, is still oriented towards short-term gains, instant gratification and metrics that are often chosen more for their ease of use than their usefulness in determining whether or not real value is achieved, fewer and fewer people expect 'the media' - or anyone involved in journalism - to give accurate information. Many staff writers, faced with aggressive deadlines alongside cuts in manpower, have no choice but to come out with stories of poor or mediocre quality simply because they don't have the time or leisure to think things through or do properly comprehensive research.

Correction was (and is) still absolutely necessary, but whether we're planning for recovery or future world domination we have to reassess where and how we should change as our readers go elsewhere for what they see as more accurate base information.

It’s not just a matter of continuing to provide quality content and hoping that things will right themselves after a while. On top of the need to survive through the bad times we need to be sure that what we do to fix ourselves in the short term will not come back to haunt and hurt in the future.

Given that the economic crisis has been global and that the flow of money is inextricably, sometimes invisibly entwined, we're in for a challenging ride!
We need to think laterally to prosper; to maintain accurate, valuable, timely voices while demonstrating some kind of added value so that those who read us come back time after time. I don’t have the answer but, as a mini business, am looking at how others in different areas are succeeding.

Maybe new problems need new fixes, but maybe they’re already here and all I need is to recognise and apply them. It won’t be easy, but the first travel journalists to do it will fly.